About

Chasing Indigo began in 2018 when our founder, Jenna, felt like something was missing in the jewelry world—rings. Ones that felt meaningful, were made with real gemstones and quality materials, and didn’t break the bank. So, she started designing them herself. What began as a personal love for natural stones (and a serious ring obsession) quickly grew into a jewelry line for fellow ring lovers.

In 2020, our first shop—“Indie,” a vintage Shasta camper—became our little home on wheels. Though we’ve since outgrown her, Indie will always hold a special place in our hearts and led us to where we are today.

Based in Austin, TX, Jenna designs every piece, drawing inspiration from people, places, and memories—blending Southwestern, vintage, and modern influences. While rings will always be our roots, we’ve grown into a full collection spanning every category.

Chasing Indigo today is more than just jewelry—it’s a place to pause, connect, and create memories. Our storefront was born from the idea that shopping should be an experience, not a rush. Whether you’re here solo with a cocktail in hand crafting your own charm necklace, or with your crew for a girls’ night of matching permanent bracelets and rings, you’re always welcome. We’re here to be part of your vibe, your day, and your story.

And we couldn’t be more grateful to have you be part of ours.