Chasing Indigo began in 2018 when I realized something was missing in the jewelry world—rings. Ones that felt meaningful, were made with real gemstones and quality materials, without the high price tag. What started as a personal passion quickly grew into a full jewelry line for fellow ring lovers. After years of pop-ups, and adventures in our vintage camper “Indie,” we opened our first storefront in Austin, TX! Today, we offer a full collection plus hands-on experiences like our build-your-own charm bar and permanent jewelry.

The storefront was born from the idea that shopping should be an experience, not a rush. Whether you’re here solo with a cocktail in hand crafting your own charm necklace, or with your crew for a girls’ night of matching permanent bracelets and rings, you’re always welcome. We’re here to be part of your vibe, your day, and your story.

With Love,

Jenna